Our Story

Signature Cashmere is a family-run business owned and managed by Robert and Katy Appleford.  Located in Kent, England, we have been selling high quality pashmina and cashmere clothing since 2003, when we first launched Passionate About Pashmina.

Our Supplier

We have a long-lasting relationship with a reliable and trusted supplier in Nepal. Our supplier, Jitendra, has a small factory employing 25 local men and women in Kathmandu. Jitendra started his business in 1998 and has always produced the highest-quality pashminas and cashmere clothing for us. 

Our garments are expertly hand made by skilled craftsmen and women from the local community near Kathmandu. Our supplier also contributes to the local community by sponsoring two places at a local orphanage, which supports children with HIV.

Passionate About Pashmina

From 2005 to 2021, our business was managed by Robert's mother, Jenny, who provided exceptional personal service. Sadly, Jenny passed away in 2021. The lovely comments on our website are a testament to how much Jenny was appreciated by our loyal customers.

Signature Cashmere

In 2022, we rebranded our business to become Signature Cashmere. We continue to provide the same high-quality pashmina and cashmere clothing and we are still Passionate about Pashmina!

Over 20 years we have established a loyal customer base and we are proud to have served thousands of satisfied customers, a large number of whom come back to us again and again. We aim to provide unparalleled personal service to our loyal customers, with satisfaction guaranteed, and we are always happy to help our customers choose the right items.

Our aim is to be both friendly and professional, and we hope that our customers continue to be delighted with our pashmina and cashmere products.

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